Audience Vendor Integrations

BidTheatre DSP is integrated with several third party vendors that provide advertisers the opportunity to target ads on deterministic and probabilistic audience data.

Brain was founded in 2013 and is headquartered in Gothenburg, Sweden. The company works with publishers to collect and refine demographics, lifestyle and interest audience segments. The company also offers Strategic Audience Map, giving site owners visitor insights.

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Digiseg was established in 2011 and is headquartered in Copenhagen, Denmark. The company offers global household, lifestyle, interest and B2B audiences to enhance the precision and effectiveness of digital advertising campaigns.

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digitalAudience was founded in 2015 to bring offline deterministic data solutions to the digital ecosystem. The company's audience offering spans demographic, b2b and intent data from Benelux and Nordic publishers.

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Eyeota was established in 2010 and based in Singapore. Eyeota's platform enables advertisers, agencies, and publishers to access and target audience segments efficiently through its data marketplace with lifestyle, interest, intent and b2b audiences from major data providers such as Dun & Bradstreet, Mastercard and Experian.

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Global Data Resources was established in 2005 and is headquartered in New York City. The company empowers organizations with an extensive data repository that spans various industries and demographics such as marketing, finance, healthcare and other sectors.

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Leadenhancer provides IP-based audiences for B2B marketing. It supports targeting based on company size, turnover, industry classification codes, and more. The company is based in Sweden.

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OnAudience specializes in data enrichment and audience segmentation for programmatic advertising. The company is based in London, UK.

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Flashback is one of the oldest and largest online communities in Sweden. The site provides a space for users to discuss a wide range of topics, including current events, news, entertainment, technology, and more.

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Marcus Johansson
CEO
Daniel Wallin
Account executive
Peter Karlsson
Country Manager

Frequently asked questions

01
Is BidTheatre using machine learning?

Yes, the platform analyzes millions of ad impressions to build predictive models.

02
Can I do retargeting (remarketing) with BidTheatre?

Yes

03
Can I advertise towards user audiences with BidTheatre?

Yes, either collect your own data, or target our demographics, lifestyle, interest, intent or b2b audience data.

04
Can I do contextual advertising with BidTheatre?

Yes, we have bundles of pre-defined contexts, and also provide the possibility to build custom contexts based on keywords.

05
Is BidTheatre a member of the IAB Transparency & Consent Framework

Yes, BidTheatre is TCF 2.2 compliant

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