Programmatic DOOH
Digital Out-Of-Home (DOOH) refers to digitized display advertising that appears on billboards and screens in public environments such as streets, malls and public transportation
Our Integrated DOOH Partners
Clear Channel is a global media company that specializes in outdoor advertising and marketing solutions. With a rich history spanning several decades, Clear Channel has established itself as a leader in the industry, providing innovative and impactful ways for businesses to reach their target audience.
Clear Channel is a global media company that specializes in outdoor advertising and marketing solutions. With a rich history spanning several decades, Clear Channel has established itself as a leader in the industry, providing innovative and impactful ways for businesses to reach their target audience.
JCDecaux is a leading global outdoor advertising company that specializes in providing innovative advertising and communication solutions. With a presence in over 80 countries, JCDecaux has established itself as a prominent player in the industry, offering a diverse range of out-of-home advertising options.
In addition to traditional out-of-home advertising, JCDecaux has embraced digital innovation and offers a wide range of digital advertising solutions. Their digital displays leverage advanced technology to deliver dynamic and interactive campaigns, allowing advertisers to engage audiences in real-time and provide tailored messages based on location, time, and audience demographics.
TVM DOOH, also known as TVM Digital Out-of-Home, is a media company specializing in digital out-of-home advertising solutions. With a focus on cutting-edge technology and innovation. With TVM, advertisers can reach 18+ audiences on screens that are located in bars and restaurants.
Ocean Outdoor is a media company specializing in out-of-home advertising solutions that seamlessly integrate with the urban environment. With a focus on creativity, innovation, and high-quality visual experiences, Ocean Outdoor offers brands a unique platform to engage with their target audience and leave a lasting impression.
With their focus on creativity, innovation, immersive experiences, and data-driven insights, Ocean Outdoor continues to redefine the possibilities of out-of-home advertising. By seamlessly integrating with the urban environment and capturing the attention of passersby, Ocean Outdoor helps brands make a powerful impact and build meaningful connections with their audience.
Leeads is a Swedish company specializing in online and digital out-of-home advertising solutions. With a focus on innovation and cutting-edge technology, Leeads provides businesses with a powerful platform to reach their target audience through captivating and engaging digital displays.
Leeads' primary offering revolves around their network of digital signage displays strategically placed in high-traffic locations. These state-of-the-art screens feature high-resolution visuals and dynamic content capabilities, ensuring maximum impact for advertisers. By leveraging the power of digital technology, Leeads enables brands to deliver.
What is DOOH?
DOOH offers tremendous reach and control to the advertiser while catching the audience’s attention more effectively than static billboards. A study by Nielsen found that 75% of respondents recalled seeing a digital billboard in the month prior, and 82% of those recalled seeing advertising specifically.
DOOH is the novelty that marketers are wise to leverage in the world of advertising.
Advantages with programmatic DOOH
DOOH Measurement
In DOOH, each screen has a multiplier that gives the expected number of contacts (VAC), estimated from size, viewability and how busy its location is. This number will be multiplied with each ad play to get the number of impressions. Read more about measurement at outdoor-impact.se and outdoorimpact.no
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